Your clients are the most important piece of your business. Without clients, there would be no business, but we sometimes forget this reality. When popularity grows, we assume clients are ‘lucky’ to work with us. Nah ah.
Now take a step back and ask yourself: Are you doing everything you can to give your clients an unforgettable experience when working with you?
If not, here are some suggestions you can implement to up your game:
1. Let them know how grateful you are for showing interest in your business
There are a million other people offering the same services, so the fact that they chose you over all the others, should be celebrated. Show them how excited you are, whether in your first e-mail or your discovery call, use body language, smile or write kind words.
2. Send them a gift
There’s nothing more special than receiving an unexpected gift in the mail. Send some nice flowers or a gift card, and make it personalized. Please don’t gift useless stuff, make sure they can actually enjoy it. The benefit of this gesture is that you’ve gained a special place in their heart and they will definitely be more gentle in their understanding if something goes wrong during your collaboration.
3. Overdeliver – go above and beyond
Surprise them with services they might not have booked, or raise the number of items they paid for. As an example, if they’re expecting 3 Instagram templates, give them 10. And If you offer a high ticket service, then you should consider this even more. Their gratitude is worth every extra effort.
4. Communicate and educate them on your services
Don’t expect your clients to know everything, you are the expert, so educate them on the importance of your work. Explain industry-related terms, make it easier for them to give you feedback by asking very specific questions, and keep the communication gates wide open. Make them feel understood and comfortable enough to ask questions.
5. Make the offboarding process exciting for them
Celebrate their success alongside them, make the launch (i.e. a rebrand) a very special moment for them. Keep in touch, check in with them later on and ask if they need any help. Don’t just receive your payment and close your door.
If you want to work with high-end clients, you have to give them a high-end experience.
And yes, some clients do not deserve this VIP treatment but be the bigger person. 🙂
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