design
offerings

If your product is getting lost in the beauty aisle, let us give it the makeover it needs to shine!

BRANDS that ignite your
CUSTOMERS' IMAGINATION and sparks BRAND LOYALTY.

we love DESIGNING

Let's give your Brand that shining presence!

Here's how you can work with us:

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BRAND STRATEGY &
BRAND IDENTITY

At the heart of our process lies discovery – a journey where we immerse ourselves in your brand, uncovering its essence, values, and purpose.

We ask the right questions to define your unique brand vision and identify the gaps in the market that your product or service can fill. We meticulously map your customer's buying journey to ensure that every touchpoint – whether digital or physical – creates a positive and memorable experience. It's all about connecting with your audience on a deep, emotional level and bringing your brand story to life in a way that inspires and captivates.

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Pop-up's
& Retail
architecture

We know that in the digital age, customers demand more from their real-world interactions, and we approach every project with this evolving shopping experience in mind.

We design physical spaces that shape unforgettable brand experiences. Specializing in immersive retail, commercial, pop-up, and brand activation spaces, we infuse your brand's DNA into every detail. Through 3D imaging and technical CAD drawings, we bring your vision to life and guide construction. From concept to reality, we deliver spaces that inspire, engage, and convert customers.

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THE ICONIC
DUO

Our branding and retail store design service is the ultimate weapon in your arsenal to create an unforgettable launch experience for your beauty brand.

With our expertise in crafting brand identities and designing stunning pop-up stores and 3D virtual stores, you'll have a one-of-a-kind, irresistible experience that captivates your customers and leaves them clamoring for more. Whether you're launching a new product, a limited edition release, or collaborating with an influencer or celebrity, our service is the key to making a splash and driving sales through the roof. Get ready to unleash the full potential of your brand and create a buzz that's simply irresistible.

Our clients have been featured in:

lindsay / get into the limelight

My business has grown 200% in the last year, and I definitely attribute a large part of that to Gabriela’s incredible work.

Gabriela completely transformed my brand and my business. She elevated my entire product line with cohesive packaging, a modernized logo, and a personalized touch. Gabriela never misses a detail, thinks outside the box, and is a breeze to work with. She has become an extension of my team.

MARIANA FLORENCE / VIZLA STORE

Working with Bare Type STUDIO was one of THE best decisions
I EVER MADE!

Gabi is able to comprehend your brand and what you wish to communicate through it and put it on a way you could not even fathom possible. In an understanding, caring and precise way, she delivered my project as if she were in my brain and improved my thoughts before turning them into the best branding possible.

client praise

the design process

booking

This step is where we get down to business. After you've filled out our inquiry form, we'll schedule a free consultation/discovery call to get to know each other better and understand your business needs.

Based on the information we gather, we'll create a tailor-made proposal that outlines our suggested approach to your project, along with a clear pricing structure. Once you've approved the proposal, we'll send over a contract and get started on preparing your client portal on Notion. This portal will be your hub for all project-related information, including the project timeline, deliverables, and progress updates.

brand strategy

The brand strategy is the foundation of your business's identity, and it's critical to get it right. It involves analyzing your target audience, researching your competitors, defining your brand values and messaging, and establishing your unique selling proposition. With our brand strategy service, we'll work closely with you to develop a clear and effective strategy that aligns with your goals and vision.

Creative direction + brand identity

The brand identity design step is where we take the insights and strategy from the previous step and turn them into a visual brand identity that truly reflects your brand's personality and values. We will create a custom logo, color palette, typography, and other visual elements that will set your brand apart and help you make a lasting impression on your target audience. The final deliverable will be a comprehensive brand style guide that will ensure consistency across all your brand touchpoints.

Pop-up/virtual store concept design

The next step in the process is the pop-up/virtual store concept design. In this phase, we will take the branding and visual identity we developed and apply it to the physical or virtual retail space. We'll create a unique and engaging environment that reflects the essence of your brand and enhances the overall customer experience. We'll work closely with you to ensure that the design aligns with your brand values and goals, while also considering practical concerns like traffic flow and product placement. Once we have a concept design in place, we'll work on refining it to meet your needs and make it a reality.

architectural DETAILING

In this step, we'll take the concept design we created in the previous step and turn it into a tangible representation. We'll create floor plans and 3D images that help you visualize the final product.

Our team of designers and architects will work closely with you to ensure that the floor plans and 3D images accurately represent your vision for the space. We'll take into consideration your branding, target audience, and the overall experience you want to create for your customers.

These floor plans and 3D images are an essential part of the design process, as they allow us to identify any potential issues and make adjustments before construction begins. This helps to ensure a seamless and efficient installation process, and a final product that meets your expectations.

After the floor plans and 3D images are finalized, we'll choose fixtures and deliver details of the custom furniture. We'll also work on creating a lighting plan, selecting materials, and finalizing all the necessary design elements to make your space come to life.

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