Step-by-Step

detailed

Design Process

Guide

30% OFF if booked before the 30th of November 2021

You will fill out the form below and give us a few details about your business, what your expectations and your goals are. We will see if we are a good fit (i.e. if we are the studio that will give you the best possible final result to rock your branding.) If that’s the case, we will hop on a discovery call (free of charge) to get to know each other a bit and discuss your goals for your business. 

Enquiries Form

Once we've decided to work together on your brand, you will receive our Welcome Onboarding package - a more in-depth questionnaire, the timeframe, details about our future work-relationship and your contract.

Onboarding

This step is about positioning your brand in the market and creating a bulletproof personality for your business. It’s about getting crystal-clear on your vision, your mission and your goals so you can market your most authentic version of your business. We will work on discovering your ideal client, on how they will trust and love your brand and how to create a powerful customer journey. We will ignite the right emotions that will create a following and a tribe, people who will be your true fans and create your word of mouth marketing. 

Brand Strategy

Once the foundation is established, we will move on to the visual identity by starting with a moodboard to create an overall feel for the brand (colors and aesthetics). Once approved, we will present 3 logo options (with 2 rounds of revisions if needed), a type suite (your fonts) and a color palette. To finish off, we will give you a few submarks, which are variations of your logo for different kinds of collaterals.  

Visual Identity

Now it’s time to establish the art direction of the brand - how the visual identity should be implemented on media outlets (social media, photography, editorials, etc) meaning, how you should combine your color palette, your type suite and which tone of voice to use in your copywriting.

Creative Direction

We will go through your website goals and the needs of your audience to find the sweet spot of the message you would like to deliver, your visual direction and what your customers are looking for. In this step, we won’t be designing your website but will give you a guideline of how to use your new branding which you will be able to share with your developer of choice. 

Website Direction

After having established your goals we will design a wireframe of your website on Adobe XD for your approval (you will get 2 rounds of revisions if it doesn’t suit your vision right away). Included in this package are also 4 subpages of your choice (about, services, etc). You can either give this to your developer or we can help you build it on Showit, our platform of choice. 

*The costs of the hosting are not included.

Website Design

You can choose to add a few collaterals:
• E-mail signature
• 6 (six) social media templates
• Newsletter design
• Prints (business card, stationary, etc)

Collateral add-ons

Now it’s time for us to part ways. In your offboarding package you will receive a brand guidelines handbook, a document containing everything we have worked on so far. It will be your new brand bible to which you can refer back over and over again to remind you of how to implement your brand and to give you the occasional boost of why you decided to pursue your dreams. 

Brand Guidelines Handbook

CLIENT APPLICATION

First Name:

Last Name:

E-mail address:

Your location (+ timezone if possible):

Business Name:

Business Website:

Business Instagram handle:

What does your business do?

Tell me a bit about your project (your dreams and vision for your brand, who your ideal client is, specific problems you're having, etc):

How long have you been in business?

Please describe what your project needs are (services you require):

What goals would you like to achieve as a result of working together?

What is your Budget?

What is your ideal start date? (Please keep in mind that we typically book 1-2 months in advance)

Anything else we should know?

SUBMIT

THANK YOU FOR SUBMITTING YOUR FORM!

We appreciate your interest and will be in touch via e-mail as soon as possible!

The Bare Type Team